I found it interesting that IBM was advertising my work (not by name of course). The "special new technology" I think refers mostly to the stuff I did. InfoNow later dropped its CD based software sales business. IBM had a group working on something similar but they went with InfoNow originally for the Ambra line. In the ad in byte for their Ambra line, they included a section touting:

"SOFTWARE ON CD! TRY BEFORE YOU BUY!

Purchase any AMBRA slimline, desktop or tower, and you get a CD-ROM disk encrypted with over 80 popular software packages, thanks to special new technology. Try each package up to three times at your convenience. Then, whatever you like can be yours with just a call - at a very competitive price!

There's no waiting for delivery - you get a code to unlock the encryption, and simply download your software purchases from the CD to your hard disk."